How we help
Start with the problem. Work back to the fix.
Most owners come to us with one of four problems. Find yours below to see what we would work on together, and the best place to start.
Problem 01
No clear strategy
What it sounds like
- “I’m busy, but I couldn’t tell you where the business will be in two years.”
- “Every big decision lands on me, usually late at night.”
Scorecard areas: Strategy & Mindset, Finance & Numbers
What we work on together
- A written twelve-month goal with numbers attached
- A ninety-day plan broken into fortnightly commitments
- A regular rhythm for working on the business, not just in it
Problem 02
Sales and marketing that stall
What it sounds like
- “Quotes go out and we never follow them up.”
- “I know I should post and raise prices. It just never happens.”
Scorecard areas: Sales & Marketing, Customer Experience
What we work on together
- Knowing where your best customers actually come from
- A simple follow-up process for every quote and enquiry
- Pricing reviewed with the numbers on the table
- AI to draft the follow-ups and marketing you keep putting off
Problem 03
Missing tools, IT and AI
What it sounds like
- “We run the business on spreadsheets, sticky notes and my memory.”
- “Everyone says use AI. Nobody says where to start, or what’s safe.”
Scorecard areas: Operations & Admin, Customer Experience
What we work on together
- Which tools are worth paying for, and which to ignore
- AI set up on your real admin: emails, quotes, documents, reports
- The privacy and consumer law basics, before anything goes into a tool
- Ascentix specialists to build what needs building
Problem 04
No processes, no breathing space
What it sounds like
- “If I took a fortnight off, the business would stop.”
- “My team keeps asking me things they should already know.”
Scorecard areas: Operations & Admin, People & HR
What we work on together
- Your core processes written down so someone else can follow them
- Clear ownership: who does what, and what good looks like
- Handing off the jobs that only happen because you do them
- Fewer hours that you personally work, measured every quarter
Under the hood
Every problem shows up in the same six areas
The four problems above are what owners feel. The six areas are how we measure them: scored in the webinar workbook, properly in the Health Check, and again every quarter in coaching.
Scored out of 10
Strategy & Mindset
Where the business is going, and how the big decisions actually get made.
- Can you say in one sentence what you do, and who for?
- Is there a written goal for the next twelve months with a number attached?
- When did you last spend time on the business rather than in it?
Scored out of 10
Sales & Marketing
How work is won, followed up, and priced.
- Do you know where your last ten customers came from?
- What happens to a quote that has not been accepted after a week?
- When did your prices last move?
Scored out of 10
Customer Experience
What it is like to buy from you, and whether people come back.
- How quickly does a new enquiry hear back from you?
- Do you ask for reviews and referrals, or wait for them?
- What do customers complain about most, and has it changed?
Scored out of 10
Operations & Admin
The systems, tools and processes that decide whether the business runs without you.
- Which jobs only happen because you personally do them?
- Are your core processes written down anywhere someone else could follow?
- How many hours a week go on admin a tool could do?
Scored out of 10
People & HR
Who does what, how they are led, and whether they could step up.
- Does everyone know what they own, and what good looks like?
- Is there someone you should have moved on last year?
- Who could run the business for a fortnight if you were away?
Scored out of 10
Finance & Numbers
Cash, margin, and whether you are looking at the right numbers often enough.
- Do you know your gross margin by service or product?
- How many weeks of costs could you cover from cash today?
- When did you last sit down with your accountant looking forward, not back?
Coaching is educational and motivational support. It is not accounting, tax, legal or financial advice, and it is no substitute for your accountant, bookkeeper or lawyer. No outcome is guaranteed.
Not sure which problem is yours?
That is normal. Most businesses have two. Thirty minutes on a call, or ninety in a free Health Check, will tell you which to fix first.